Your privacy, our principle.

This Privacy Policy explains how [TODO: New U legal entity name] (“New U”), [TODO: New U head office address], collects, uses, stores, and protects information about you when you join the New U Rewards programme. By signing up, you agree to the practices described here.

What we collect

Mobile number, email (optional), name, city, birthday, anniversary, and transaction details from your skincare, makeup, haircare and fragrance purchases at New U stores or newu.in.

How we use it

To credit and redeem points, send programme communications (beauty offers, birthday wishes, tier upgrades, new launches), analyse aggregated trends to improve our offering, and provide customer support.

Your rights

You can request access, correction, or deletion of your data at any time by writing to customercare@newu.in.

Last updated: January 2026