NEW U REWARDS · EARN ON EVERY BEAUTY PURCHASE · BIRTHDAY TREATS INSIDE
New U
Join Free
NEW U REWARDS · POWERED BY FUNDLE

Where beauty
earns you
more.

New U Rewards — the official New U loyalty programme. Every beauty purchase earns points, birthday treats and member-only privileges.

Free
To join
3
Welcome points
100
Tiers
New U beauty — radiant skin with a skincare serum
New U Rewards

Earn 1 Point per ₹1

Across every store, every category. Boosted at the Luxe tier.

Three Tiers, One Ritual

Glow to Luxe. Each tier unlocks deeper privileges and earlier access.

Birthday Privileges

Up to 1,000 bonus points on your birthday, plus member-only treats.

THE TIERS

Three tiers.
Endless privileges.

Glow
1x
Earn rate
Min. spend₹0
Birthday bonus200 pts
Early access—
Radiance
1.25x
Earn rate
Min. spend₹25,000
Birthday bonus500 pts
Early access✓
Luxe
1.5x
Earn rate
Min. spend₹75,000
Birthday bonus1000 pts
Early access✓
Compare all benefits
New U makeup, fragrance and skincare flat lay
VIP PREVIEW

First to
every new
launch.

Luxe members receive private previews of new launches — 72 hours before public release. Reserve your shade, your ritual, your story.

Learn the privileges
SIMPLY

Three steps.
A lifetime
of rewards.

See full guide
01

Join free

Sign up at any NEW U store or online with your mobile number. Receive 100 welcome points instantly.

02

Earn effortlessly

Share your mobile at checkout. Points accrue automatically on every ₹1 you spend on beauty.

03

Redeem your way

1 point = ₹0.25. Use them on your next skincare, makeup or fragrance pick at any New U store.

Inside a New U beauty store — skincare, makeup and fragrance shelves
JOIN TODAY

Your beauty.
Rewarded.

Membership is free. Your beauty routine, rewarded on every visit.

Become a member